KEEP YOUR FINGERS CROSSED FOR SEA ARCH...

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Go us! Sea Arch has been shortlisted in two categories in the 16th annual World Beverage Innovation Awards.

Sea Arch, the super-sophisticated non-alcoholic gin, is in with a chance of winning in the Best Beverage Concept and Best Premium/Adult Drink categories.

Each year, these awards celebrate the freshest thinking in the drinks market – so we couldn’t be more pleased to be on the short list.

Representing the awards, senior executive Matt Ferris said: “Each year, the World Beverage Innovation Awards highlight and provide a platform for some of the most ambitious new drinks products and developments of the year, from organisations of all sizes. They also provide insight into the latest trends and future direction of the beverage industry.

“We’re delighted for all our finalists in what has been a fantastic year for innovation across the global drinks industry. We see bold flavour combinations, new concepts, smart packaging designs and manufacturing technologies and major strides being taken towards a more socially-conscious and sustainable beverage industry.”

The awards ceremony takes place next month in Nuremburg, Germany. We’ll let you know how we get on!